THE PORTRAIT SYSTEM
The Challenge
Despite the strength of its educational content, the brand’s outward presence didn’t reflect its value. The existing sales page felt outdated, visually inconsistent, and disconnected from modern design expectations. To continue attracting serious photographers ready to invest in their growth, The Portrait System needed a clean, contemporary, and persuasive sales experience that communicated credibility at first glance and guided new students toward enrollment with clarity and ease.
The RESULT
After launching the redesigned page, The Portrait System saw an immediate lift in sales. The new design communicates the true value of the program and resonates deeply with photographers who want not only to learn the craft but to build a profitable, sustainable business. The sales page now reflects the caliber of the education it represents, positioning the platform for continued growth and long term relevance.
THE CLIENT
The Portrait System, founded by internationally renowned photographer Sue Bryce, is a leading educational platform for portrait photographers who want to build profitable, sustainable businesses. Through an extensive library of courses, step by step frameworks, and community driven support, the program teaches creatives everything from lighting, posing, and studio setup to marketing, pricing, and sales. It has helped thousands of photographers transform their passion into a thriving business.
The STORY + THE WORK
The redesign focused on elevating the brand while maintaining the warmth and accessibility that defines the community. Using refined typography, modern layout structures, editorial photography, and simplified messaging hierarchy, the new sales page brought a sense of professionalism and polish to the platform.
Clear calls to action, streamlined benefits, and an intuitive narrative flow were designed to reduce friction and increase conversions. The updated aesthetic aligns with current creative industry standards, making the education feel relevant, aspirational, and trustworthy.
PREVIOUS SALES PAGE
NEW SALES PAGE
We saw an instant uptick in success since our design went live!”
-THE PORTRAIT SYSTEM
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LET’S MAKE MAGIC
INQUIRE ABOUT YOUR PROJECT
We book a limited number of shoots each year to ensure we create from a space of unlimited creativity. As such, we recommend inquiring early and often to reserve your date.