SALON 
RIVIERA

The Challenge

After fourteen years with the same branding and the opening of their new custom designed salon, Salon Riviera needed an identity that matched the experience clients were about to walk into. The goal was a refined, calming brand presence that felt luxurious yet approachable. Something that created immediate trust and signaled the level of expertise behind every service.

The RESULT

A fresh, modern brand that launched in perfect time for their grand opening. The new identity reflects the elevated environment they’ve built and gives their team a visual foundation they’re proud to share. It finally looks and feels like the high level experience they’ve been delivering all along.

THE CLIENT

Salon Riviera is a sister owned luxury salon in Gig Harbor built on connection, artistry, and a deep love for their community. Since opening in 2010, Kelsey and Erica have created a space where individuality is celebrated and every client leaves feeling like their best self. Their team of highly trained stylists blends expertise with genuine warmth, keeping the salon at the forefront of modern technique and elevated service.

The Project

Brand identity development that included a primary logo, custom icon, supporting typography system, color palette, and business card design.