Raise your hand if you’ve ever felt guilty for not doing “enough” marketing. Like, you know you’re supposed to be posting three times a day on social media, going live every Tuesday, building the perfect funnel, and hosting webinars buuuut the very thought makes you want to lie down in traffic.
Here’s the truth: you don’t have to do it all. In fact, you shouldn’t. The best marketing strategy is the one you’ll actually stick with, because it fits who you are.
Hate social media? Cool. Then pour your energy into delivering such an incredible client experience that people can’t stop talking about you. Word of mouth is still the undefeated champion of marketing.
Feel awkward in face-to-face conversations? Fine. Write the most entertaining, binge-worthy email newsletters your people have ever read.
Despise the thought of networking events? Great. Build partnerships quietly with other business owners online.
The goal isn’t to master every channel or contort yourself into what you think you should be doing. The goal is alignment. Because when your marketing plays to your strengths, it doesn’t feel like a chore, it feels like momentum.
And here’s a little secret: people can tell when you’re forcing it. That Instagram reel you made out of obligation? It reads like obligation. But when you show up in the ways that light you up, your energy is contagious. People feel it, and they want more of it.
I used to guilt-trip myself constantly for not doing “enough.” But the truth is, “enough” is a myth. Your marketing doesn’t have to look like anyone else’s. It just has to feel true to you.
So stop should-ing on yourself. Pick the strategies that feel fun, sustainable, and authentic. Then go all in. Your people don’t need you on every platform. They need you showing up in the way only you can.
3 things to try if you are stuck in “should” marketing:
- Audit your marketing methods. Write down everything you think you “should” be doing, then circle the ones that actually sound fun. Those are the keepers.
- Pick one thing to go all in on. Instead of spreading yourself thin across five platforms, choose one you enjoy and give it your best energy.
- Flip your focus. Ask yourself, “How can I make this easier and more enjoyable for me?” When you enjoy it, consistency follows naturally.
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