Some people build businesses by the book. They love their spreadsheets, their five-year projections, their perfectly calculated funnels. I admire them in the same way I admire people who voluntarily run marathons. Impressive, but not my lane.
I’ve never been the traditional kind of entrepreneur. Sure, I want Brazen House to be financially successful because my family depends on it. But my bigger goal is to create a business that works for who I am. And who I am is not someone who blindly follows formulas without it sucking the life out of me. I am someone who experiments, tries a million different approaches, fails, learns, then tries again. Every step is a stepping-stone. Every so-called failure was necessary to get me here.
Numbers are important, sure. I like paying bills. But numbers can’t measure the feeling in your gut when an idea grabs you by the shoulders and refuses to let go. Numbers don’t know the electricity of finally creating something that feels like it was pulled straight from your soul. And numbers absolutely cannot capture the look on someone’s face when your work genuinely changes something for them.
Gut-driven entrepreneurs can make people nervous because we don’t fit the textbook version of success. But let’s be real. Textbooks are continually becoming outdated. The world doesn’t need more carbon-copy businesses. It needs people who are bold enough to trust their instincts, even when the numbers look sketchy.
So if you’re the type who follows sparks instead of formulas, stop apologizing. Keep following the thing that makes your chest buzz with excitement. Keep trying, failing, and building in weird, untraditional ways. That is how industries shift. That is how you carve out a space that feels fully your own.
The future doesn’t only belong to the ones with the neatest spreadsheets. It also belongs to the ones crazy enough to listen to their gut and say, “Let’s see what happens.”
Comments +